Robinson Fresh - Viewmaster

As part of a network-wide effort to inform and obtain buy-in for new technology, I was in charge of leading the ideation and design of this viewmaster. Each of the slides here was printed (in 3D) on hundreds of viewmasters and distributed to the Robinson Fresh network. I worked with the small distributor to design multiplane graphics that could be converted to 3D and viewed through 80’s-style viewmasters that had been custom emblazoned with Robinson Fresh graphics.